Calcium products is rapidly expanding the agricultural and professional turf markets for soil amendments which improve the quality of the soil leading to higher crop yields and healthier better looking turf. Strong company growth has created a need for the position of marketing communications manager with the key responsibility of managing the marketing communications activities across the business to create a clear and easy to understand value proposition. The position will be hands-on in all aspects of media including electronic, print, video and radio.
Responsibilities and Tasks
Responsible for planning and implementation of marketing communications strategies/tactics and public relations activities designed to increase sales consistent with company goals and objectives
Effectively manage projects executed by outside contractors to create media, videos, electronic materials, printed materials and targeted advertising which uniquely connects customers to a meaningful and easy to understand value proposition
Work with the team to ensure consistent messaging while integrating specific territorial and customer requirements
Provide guidance on all forms of outbound communication including input for trade shows and the company website
Lead efforts to gather feedback and insights from customers utilizing surveys and other effective and efficient feedback methods
Stay current with competitive and industry trends
Education, Skills and Experience:
Bachelor’s degree preferably in marketing, communications or business
Minimum of 5 years’ experience in agricultural marketing or advertising. Experience working for an advertising agency is preferable
Strong skills in writing, editing, proofreading, layout and design, professional printing/publishing are essential. Including the ability to verbally present concepts clearly and effectively
Excellent planning and project management skills including successful experience in leading creative teams responsible for video, electronic and printed materials
Confident communicator and presenter
Extensive knowledge of Microsoft Office and basic knowledge of Adobe Photoshop, InDesign and Illustrator
Resumes and cover letters may be sent to firstname.lastname@example.org.