Director of Marketing: DTN/The Progressive Farmer

Responsibilities:

  • Execute all marketing activities and will have responsibility for marketing dollars allocated. Ultimately, responsible for driving profitable growth from these methods.
  • Generate demand: Responsible for generating demand – web traffic, mobile download, social sharing, and conversations. The expectation will be to exploit all channels, including but not limited to online, offline, email, content, etc.
  • Brand Strategy: Create and manage the story across messaging, content, public relations and social media.
  • Develop programs to incite activity and influence behavior.
  • Contribute to the overall position and messaging. Evaluate and confirm market position, product messaging and marketing strategy; essential on a regular basis. 
  • Manage all agencies and external suppliers associated with marketing. 
  • Responsibility to set an analytical environment of data capture and interpretation. This comes from a thorough testing approach to identify the most effective messaging of products and price points for different customers and stages in the lifecycle.
  • Partner with business, product, and sales leaders to identify market opportunities and support strategy for growth.
  • Define and deliver marketing strategy, plan and budget, allocating appropriate resources and ensuring marketing initiatives are executed on-time, in-scope and within budget - meeting or exceeding desired business outcomes.
  • Lead a team; actively support employee training and development.
  • Monitor market dynamics and translate market insights into strategic recommendations on positioning, messaging, value propositions and differentiation in order to drive growth and client loyalty.
  • Complement the immediate needs to drive growth with longer-term analysis of market trends and emerging opportunities and recommendations for capitalizing on them.
  • Assess and understand market opportunities and challenges and identify opportunities for differentiation; disseminate findings and actively support the growth of increased market knowledge.
  • Stay directly connected to the market through interactions with key contacts and active participation in industry events; identify and build relationships with industry associations, influencers and other stakeholder groups. Gain intelligence, test assumptions, and learn.
  • Exceptional internal navigation and collaboration skills. Ability to build strong relationships, build a broad base of support with key decision makers, and influence to drive a higher level of business results. Champions a customer point of view.
  • Demonstrated range of expertise in market strategy development and execution. Can effectively design a strategy and lead its execution in a hands-on manner.

Skills and Experience:

  • 10+ years of marketing experience.
  • Experience in Agriculture segment and all aspects of marketing.
  • A strong track record of developing innovative and cost effective marketing campaigns in fast moving environment. 
  • Experience with segmentation & targeting, acquisition & retention, pricing & revenue, and conversion reporting & analytics.
  • Strong experience with digital methods such: SEO, SEM, display, affiliate, social, bloggers, email, mobile, platforms (YouTube, Facebook, Twitter, Pintrest, Instagram, Snapchat), viral video, free trial, etc.
  • Strong experience in traditional offline marketing such as: print, direct mail, tradeshows, etc. A strong grasp of testing/optimization.
  • Demonstrated ability to develop highly successful growth strategies leading to significant revenue growth.
  • Familiarity with internet/digital/web/media/ecommerce business models, management of large database, customer segmentation and transformation of data into actionable insights.

Education: * Minimum of a Bachelor’s degree. An MBA is desired.

Compensation Range: * $100K - $140K

Location: * Omaha, NE * Relocation is an option

Travel: * Up to 25% of the time