Director of Communications and Public Relations - American Hereford Association

AHA Director of Communications and Public Relations General Responsibilities: Coordinate and develop communications for the American Hereford Association as set forth by the association’s strategic plan. Such coordination should be directed to keeping the membership and industry informed of AHA activities and the benefits of Hereford seedstock in the beef industry. A strong relationship with industry media should be developed and cultivated at every possible opportunity. Individual will continue and improve communications with various publicity platforms and technology. Develop and maintain a strong relationship with all AHA departments for the dissemination of beneficial Hereford information in a timely and efficient manner. This position works in a team environment with communication and marketing staff members and reports to AHA’s Executive Vice President and other departmental staff. Please send a cover letter and resume to Caryn Vaught, cvaught@hereford.org. Specific Responsibilities

  1. Timely coordination and production of AHA news releases. This includes, but is not limited to year-end releases, national and junior event coverage, show and sale results, breed research studies along with state association news. In addition, this position will maintain and update media contact listing.
  2. Oversee and manage the distribution of online association headlines, newsletters, blogs, Hereford Sales Digest and social media platforms.
  3. Manage the official AHA Web site and daily electronic communication pieces.
  4. Maintain Hereford Events App.
  5. Manage AHA’s Cattle Industry Convention trade show booth. Also research and investigate other industry relation opportunities such as NAFB, etc.
  6. Provide input on the AHA’s national advertising program utilizing multi-media channels, working with agency on media buy and creative design.
  7. Assist with the banner advertising program on the AHA Web site and in electronic newsletters.
  8. Oversee and manages AHA media events.
  9. Work directly with the Hereford World editor to have a consistent, cohesive message for the association, working together to develop Annual Report, story ideas and What’s New Column for the monthly magazine.
  10. Create and manage breed promotional items including bumper stickers, signs, etc. Assist with ShopHereford online store to promote the Hereford brand.
  11. Coordinate Annual Meeting marketing pieces such as power point, scripts, videos, handouts, signage, etc.
  12. Work with AHA Education Coordinator to continue to build educational YouTube video library and to develop other educational materials.
  13. Assist with planning AHA educational events and establish a public relations and marketing plan for each event. This would include press releases, Web sites, power points, social media, videos, etc.
  14. Work closely with the Certified Hereford Beef communication and marketing staff to send a consistent message to the membership and consumers.