Digital Marketing Specialist - Vermeer Corporation

You’re not likely to find another company like Vermeer. Our people are from all walks of life in locations around the world, rolling up our sleeves and getting tough work done every day. Together. We’re a family-owned and operated company with an unmatched culture, one that is built on the belief that every Vermeer team member has real, personal impact – on our people, our customers and our world. Whoever you are and where you are in your career, Vermeer helps you be Equipped to Do MoreTM.

Job Summary

The Digital Marketing Specialist provides day-to-day execution of the digital marketing strategy by sourcing, publishing and maintaining content on Vermeer digital platforms. This role has a thorough understanding of modern digital marketing techniques including, but not limited to: search engine optimization, digital advertising, content optimization, analytics and content publishing on a variety of digital platforms. This position supports the digital and marketing teams to enhance productivity, the customer experience and business growth.

Essential Duties and Responsibilities include the following. Other duties may be assigned. Demonstrate the Vermeer characteristics of caring culture, demonstrating agility, customer focused, and stewardship and model the associated behaviors. Coordinate content for company digital platforms. Ensure content is current, accurate and complies with Associated Press (AP) and Vermeer style guidelines before publication or distribution. Proofread, optimize and tag content to enhance content discovery. Manage content translations for use on digital platforms targeting international audiences. Follow up on and route inquiries received from Vermeer digital platforms to others as needed. Create graphics for Vermeer digital marketing needs. Assist marketing team with creating and updating digital files for other marketing purposes. Create and maintain digital content and planning calendars. Populate digital marketing dashboard site, maintain metrics wall dashboards and perform other duties as assigned. Populate and conduct tests of content in various Vermeer IT environments to ensure systems are working accurately and content is conveying properly. Education And/or Experience Bachelor’s Degree in Public Relations, Journalism, Graphic Design, Marketing, IT, or related field. Minimum of 2 years’ related job experience; and/or equivalent combination of education and experience required. Experience with Adobe Creative Cloud, Microsoft Office Suite, Google Analytics and CMS platforms preferred. Other Skills And Abilities Knowledge of, and skill in, AP writing style. Accurate keyboarding skills. Ability to write, spell, proofread content in English language, proofread visuals/videos to spot and correct differences in versions/content. Ability to follow written and verbal directions, maintain confidential and/or proprietary information, and work efficiently independently, as well as part of a team. Ability to provide informative and professional assistance when working with the public/customers and co-workers. Ability to manage multiple projects in a time-sensitive environment. Ability to work with others in difficult situations managing conflict and taking ownership of special projects. Demonstration of good oral and written communication skills. Ability to maintain positive interpersonal relationships, which encourage openness with customers and peers. Travel

Up to 5% domestic and/or international travel by car or plane may be required.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability or veteran status.

Industry Construction Farming Machinery Employment Type Full-time

Job Functions