Digital Marketing - Filament Marketing

SINGULAR PURPOSE

Lead integrated digital marketing campaign strategy, across all clients, from concept to execution.

RESPONSIBILITIES

Proactive Partner

  • Collaborate and support internal teams, clients and partners to plan, launch and executive digital campaigns on time and on budget.
  • Assist in the development of marketing strategies to build a lasting digital connection with target audiences
  • Plan, execute, manage and optimize digital marketing campaigns including mobile, web, paid search, email, social media, native and display advertising
  • Brainstorm new and innovative digital strategies
  • Plan, execute, manage and measure A/B experiments and conversion tests
  • Collaborate with content and creative to optimize message and visuals in digital channels
  • Maintain partnerships with media partners and representatives with active involvement in media planning and buying
  • Manage digital ad trafficking across clients

Translator and Innovator

  • Collaborate with analytics to measure, report and evaluate the performance of all digital marketing campaigns and assess against goals, including return on investment and key performance indicators
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with analytics to help client teams evaluate active campaigns to identify possible mid-campaign pivots
  • Proactively educate team and clients on digital marketing trends and functions.
  • Evaluate emerging digital technologies and stay up-to-date with digital marketing trends, including fraud prevention, and potential new channels and strategies. Provide thought leadership and perspective for adoption where appropriate
  • Active involvement in SEO efforts (keywords, etc.), search engine performance and goal-setting on clickthrough rates, traffic and conversions

Best Practices Guru

  • Implement best practices for audience targeting across channels
  • Develop documentation and road maps across digital channels
  • Maintain best practices for email marketing, including deliverability, compliance regulations spam laws
  • Research and test partnerships with new vendors to expand our capabilities.

POSITION SKILLS

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Strong analytical skills and data-driven thinking
  • Excellent written and verbal communications
  • Strong public speaking skills
  • Project, budget and deadline management
  • Negotiating, trafficking, tracking, optimizing and post campaign reporting skills

Skilled in:

  • Ad serving tools (e.g., Sizmek)
  • Setting up and optimizing Google Adwords campaigns (Google Ad Words certified)
  • Leading and managing SEM, marketing database, email, native, social media and/or display advertising campaigns
  • Website analytics tools (e.g., Google Analytics certified)
  • Media planning and buying across multiple platforms including TV, radio, print, digital, PPC, paid social, newspaper advertisements, online promotions and more.
  • Advanced Word, Excel, Outlook and PowerPoint

Knowledgeable about:

  • HTML, CSS, and JavaScript development and constraints
  • Optimizing landing pages and user funnels
  • A/B and multivariate experiments
  • Web development
  • Search engine optimization

POSITION MINDSET

  • I love experimentation to find new ways to deliver bigger and better solutions to client goals
  • I believe in stretching smaller budgets to the fullest and maximizing each dollar spent.
  • I believe relationships are built with human interaction
  • I’m okay not knowing the answers and being uncomfortable
  • I eat 10x thinking for breakfast
  • I believe in results driven marketing
  • I put myself in the client’s, their customer’s and my team’s shoes
  • I can see the forest from the trees
  • I believe quality matters
  • I attack each situation with a fresh-perspective – no cookie-cutters
  • I teach and share information like high-fives at a marathon

More info here.