SENIOR PRODUCT MARKETING MANAGER - Pilgrim's

Responsibilities:

  • Partner with the Head of Consumer Insights & Innovation to build and champion an insights and innovation culture throughout the organization – act as the voice of the consumer, challenging the status quo and asking the “why” questions.
  • Partner with the Marketing Intelligence, Insights, R&D and Business teams to define innovation platforms that align with consumer needs, business strategies and capabilities.
  • Create and qualify concepts that align with the innovation platforms and business priorities.
  • Develop and own the innovation pipeline across the branded, foodservice and commercial businesses. Lead cross-functional teams to deliver the innovation pipeline.
  • Develop and champion an innovation/new product process, ensuring innovations are commercialized with excellence.
  • Partner with Sales to help “sell in” innovations to key customers.
  • Assess new trends and additional consumer needs.
  • Provide analytical support to senior leaders, where required.
  • Qualifications:
  • Minimum of 6 years of CPG product innovation experience
  • Food experience strongly preferred
  • Bachelor’s degree required; Master’s degree preferred
  • Ability for minimal travel (20%)
  • Knowledge and experience in stage gate management
  • Excellent communication skills—verbal and written
  • Comfortable working in ambiguity
  • EOE/M/F/V/Disabled

View more here.