Building a Brand: Strategy and Action

After the last few years, it’s the right time to take stock in what more you want from your brand.

Scroll down to see what this in-person seminar is all about!

 


 
Building a Brand header image

  • Date: March 29, 2022

    Time(s):
    —     Coffee/Networking: 8:30 a.m. - 9 a.m.
    — Seminar: 9:00 a.m. - 12:00 p.m.
    — Lunch: 12:00 p.m. - 1:30 p.m.

    Location: Rewind Hotel’s Ballroom — 6075 Mills Civic Pkwy, West Des Moines, IA 50266

    Lunch: Provided from noon – 1:30 p.m.

  • You’ll leave the workshop with:
    — Preliminary elements of a brand strategy
    — Two free workbooks and access to digital tools
    — Tips on how to facilitate the process at your own organization

  • This seminar is best for anyone who has not developed a brand before which can include entry-level to mid-level marketing communicators.

  • — NAMA Members: $100
    — Non-Members: $150

  • Max number of people: Limited to the first 50 so sign up soon to reserve your seat!

    Must register by March 23.

 

Doug Jeske and Kendra Kelly from Meyocks will walk you through a brand strategy process to assess where you are with your brand and where you’d ultimately like to take it.

If you’re looking to help grow your business, or if your brand strategy is not aligned organizationally, this workshop can help you clarify your overall brand position and goals. If you’ve never created a formal brand strategy, we’ll help you start.

Through interactive exercises, this workshop will help you:

  • Review your brand’s category to determine if it’s still the right one — and identify opportunities to reposition the category or create a new one

  • Uncover customer insights with different methods

  • Consider what brand beliefs your customers are “buying into” when they choose your brand, i.e., the “why” behind your brand

  • Identify the functional, experience, image, and mentor benefits of your brand

  • Explore your brand personality using a bracket format

At the end of the workshop, you’ll be able to plot a course for uncovering your brand’s potential to become even more in 2022 and beyond.

Workshop Facilitators

  • Doug Jeske Headshot

    Doug Jeske

    President and Owner, Meyocks

    In addition to providing agency leadership, Doug advises clients on brand and public relations strategies. Doug joined Meyocks in 1993 after serving in a corporate public relations role for Sandoz Agro in suburban Chicago. Notable client experience includes Bayer CropScience, Delta Dental, Farm Credit Services of America, Firestone, Grinnell Mutual, Hy-Vee, Latham Seeds, National Pork Board, Pioneer, Templeton Rye, Topco and Valent BioSciences. Doug has a bachelor’s degree in agricultural journalism from Iowa State University and master’s degree in corporate public relations from Northwestern University. Doug acquired Meyocks in 2008.

  • Kendra Kelly Headshot

    Kendra Kelly

    Account Planning, Meyocks

    Kendra joined Meyocks in 2016 after more than 17 years in marketing roles at the U.S. subsidiary of ARAG, a global legal insurance company. At ARAG she served as director of marketing and was responsible for growing brand reputation and market share in B2B and B2C distribution channels. At Meyocks Kendra has developed brand strategies and marketing communications plans for clients in food, agriculture and health, including Amber Pharmacy, American AgCredit, Arable, Delta Dental, Farm Credit Services of America, Grinnell Mutual, Hy-Vee, Kemin Industries, MercyOne, National Pork Board and Topco. Kendra has a bachelor’s degree in journalism and mass communications from Drake University.